ColourPop was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty. It prides itself on being wallet friendly and bunny approved. Trends come & go, so it’s super important that you can keep up with this ever-changing industry without breaking the bank. You can try out the latest trends without serious commitment because ColourPop's luxury formulas are priced for experimentation. They’re also, like, really pretty. Expect the best possible products in every shade imaginable!